Vendor market study for leading B2B information and media provider, Winsight

B2B events and digital services group, Informa, has announced it will acquire B2B information group Winsight, a portfolio company of HPS, for $400m.

Winsight is a leading B2B information services company focused on the food and beverage industry. Through its flagship data and information services (Technomic), events (National Restaurant Association Show, FSTEC) and media (Restaurant Business, CSP), it provides market intelligence and marketing services to business leaders in every channel that consumers buy food and beverage.

Plural supported Winsight with a vendor market study to help clearly articulate its value proposition, differentiation and potential value creation levers. Supported by rigorous research and analysis, our work addressed the key commercial questions from prospective investors and identified future growth opportunities for the business.

Winsight was also advised by BrightTower. The Plural Strategy team was led by Jonathan Dufton, Jonny Baynes, and Alex Easdale.