Commercial due diligence for The Riverside Company on events and experiential marketing agency, Impact XM

Plural Strategy Group supports The Riverside Company on its acquisition of Impact XM, a leading full-service, end-to-end experiential marketing services provider with a strong presence in the healthcare and technology industries.

Impact XM is a leading player in the live event market which is expected to remain robust, underpinned by a demonstrated high ROI on marketing dollar spend, a renewed recognition of the value of face-to-face interactions, and an increasing need for outsourced services post-Covid.

Plural supported Riverside with commercial due diligence on the transaction. Its team was led by Jonathan Dufton, Matt Vellacott and Tsing-Wey Tan.