Commercial due diligence for Horizon Capital on investment in two software and analytics-driven insight businesses

Plural supports Horizon Capital on its investment in two software and analytics-driven insight businesses

STRAT7 was created by the combination of two leading software and data analytics businesses, ResearchBods and Bonamy Finch, backed by investment from Horizon Capital. This is the first primary investment from Horizon Capital’s 2018 fund.

STRAT7 combines three specialist capabilities: ResearchBods which uses proprietary software to harness customer data and intelligence, LiFE which provides data enrichment services incorporating AI and machine learning, and Bonamy Finch which creates actionable insights through primary research and advanced data analytics.

Demand for STRAT7’s technology-led customer insight and advanced analytics services is growing at a significant rate driven by the proliferation in the volume and variety of customer data available, technological advances in data-enabled market insight and an increasing move by end-clients towards customer-centricity as a means to create a competitive advantage.

Plural supported Horizon Capital with commercial due diligence on the transaction. Plural’s team was led by Jim Easton and Jonathan Dufton.

Read more about the transaction here.