Advising STRAT7 on its acquisition of Crowd DNA

STRAT7, a global customer analytics group backed by Horizon Capital, has acquired Crowd DNA, a specialist cultural insights and strategy consultancy.Launched in 2008, Crowd DNA delivers culturally charged commercial advantage for its clients by understanding people, culture and trends across the world. The team uses this wider cultural context to provide strategic guidance for many of the largest forward-thinking global companies.

With Crowd DNA joining STRAT7, the combined proposition – expertise in cultural insights and trends, founded on advanced data analytics and customer insight software, to deliver customer-centric transformation and actionable insights – represent a compelling and unique offer in the marketplace.

Having supported Horizon Capital on its initial investment in STRAT7, Plural is pleased to have advised the team on this acquisition. Plural’s team was led by Jonathan Dufton.