Commercial due diligence for Mountaingate and WTWH Media on Aging Media Network

B2B media company, WTWH Media LLC, has acquired the digital media platform, Aging Media Network. Plural Strategy is delighted to have supported Mountaingate Capital and WTWH Media with commercial due diligence.

Aging Media Network is a digital-only B2B media provider serving the senior care and behavioral health sectors. The multi-channel media platform offers an array of products and services across digital content and events.

This acquisition will strengthen WTWH Media’s ability to provide valuable content to professionals in the rapidly growing healthcare market.

This transaction follows Mountaingate’s investment in WTWH in December 2022. 

Plural Strategy provided commercial due diligence on Aging Media Network, uncovering the strength of the offering through in-depth customer and expert interviews, an audience survey and extensive analysis on the underlying market. Our work identified and substantiated growth opportunities and value-creation levers for the business to pursue.

The Plural team was led by Matt Vellacott, Henry Putt and Louis Pincott.