Plural advises Market Dynamics Media on its first acquisition

Market Dynamics Media (MDM) has acquired Data Centre Dynamics International (DCD) – a global provider of marketing services, industry news, events and corporate L&D to the data centre industry. Recently founded by Stephen Brooks, former owner and CEO of Mack Brooks, this deal represents the first acquisition for MDM.

What we did

Plural provided commercial due diligence on the transaction – assessing DCD’s strength and growth prospects, in particular:

1. The attractiveness of DCD’s served market
2. The strength of DCD’s three core product areas, and the value of the combined offering
3. The growth outlook for the business including opportunities for value creation

M&A trends

Continuing the trend we see gathering pace since 2020, this deal further highlights the willingness of strategic acquirers to target a range of complimentary B2B business models beyond pureplay expo.