Plural Strategy supports Insignia Capital on its acquisitions of Oxford Road and Veritone One

Oxford Road and Veritone One, two leading audio and creator-based advertising agencies, announced their plans to form the world’s largest podcast group and leading creator-based media entity. Plural Strategy supported Insignia Capital Group, a growth-oriented private equity firm focused on building world-class companies in the consumer and business services sectors, who helped facilitate the deal.

The transaction unites Oxford Road’s international traction and industry innovation with Veritone One’s advanced technology stack, data capabilities, and creator-led video and influencer expertise, and positions the group to benefit from structural growth in digital audio and creator-led content advertising spend by maximising how brands can leverage audio and creator-led content to drive measurable results.

Plural supported Insignia Capital with a market study on the opportunity.

The Plural team was led by Jonathan Dufton and Sam Feary.