Plural Strategy | Strategy

We work with senior executives to solve growth challenges, drive critical decision-making and adopt best practice across large and mid-sized businesses.

Growth strategy

Working with our clients, we develop strategies for growth. This includes target definition and search, market mapping, market entry and business model transformation. Our work also covers new proposition development, go-to-market planning and positioning, and digital transformation.

We have developed strategies at group, portfolio and business unit level.

Customer strategy

We apply our expertise in the strategic use of data to give organisations the tools to unlock the power of their own information, creating high value insight to support decision-making. Some of the areas where we have assisted clients include customer segmentation, identifying value propositions, measuring value, new product development and improving customer experience.

Pricing strategy

As well as being a strategic lever to drive long term performance, price optimisation can deliver impressive immediate results. At its heart, strategic price optimisation is about matching price to value. While this can provide complex analytical challenges, the goal is simply to find the optimal trade-off between maximising customer satisfaction, and boosting margins sustainably.

Plural’s team has developed pricing strategies with B2B organisations since 2010. We deliver outstanding results for clients’ profitability, customer retention, and competitive positioning. Our services include new product pricing, pricing strategy and positioning, customer segmentation and elasticity analysis and price-value alignment.