Media & Marketing Services
Media & Marketing Services
Plural supports private equity investment in media and marketing services, advising on many key deals in the space.
We have extensive experience advising agencies, including creative, design, digital marketing, advertising, PR and social media.
Challenges
Media and marketing are shifting from a linear, traditional approach to a more complex, multi-channel approach. The modern marketer’s remit has expanded, with an increased focus on digital, technology and content-driven marketing. B2B marketing in particular is being transformed by the proliferation of digital media/ data and changes in B2B buying processes.
We help our clients to make informed decisions and deliver strong and sustainable growth.
The Opportunities
The Professionalisation of B2B Marketing
B2B marketing is being transformed by the proliferation of digital media/ data and changes in B2B buying processes. As a result, B2B marketing activities are becoming more content-led, personalised, integrated and data-driven. Read more about trends driving the growth of B2B marketing.
Growing Marketing Spend
Marketers continue to further invest in digital channels. By 2024, paid digital media is forecast to remain the largest area of external marketing spend for B2C. Investment in supporting tech and data infrastructure is expected to optimise digital spend. Read our Marketing Spend Outlook for more.
Investment in MarTech
Increased investment in MarTech capabilities is a priority for most marketers, Plural’s research found. The near-term focus is on improving customer analytics and investing in personalization, remarketing and social media management platforms.
Media & Marketing Services Insights
Media & Marketing Services
Read insight
More ROI with less: the shape of US marketing spend in 2023
Media & Marketing Services
Read insight
UK marketing spend 2023: more optimism in B2C while B2B experiences short-term disruption
Media & Marketing Services