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Media & Marketing Services
B2C growth steady as B2B remains cautious: key trends shaping marketing spend in 2024 and beyond
Jonathan
Dufton
28th October 2024
Report
DARK
LIGHT
B2C growth steady as B2B remains cautious: key trends shaping marketing spend in 2024 and beyond
Marketing Spend Outlook 2024
More ROI with less: the shape of US marketing spend in 2023
UK marketing spend 2023: more optimism in B2C while B2B experiences short-term disruption
Best-in-class value transformation in B2B media
Media Acquisition Report 2023
How are the information needs of B2B decision-makers evolving in 2023?
Marketing Spend Outlook 2023
Media Acquisition Report 2022
The evolution of B2B media
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